Method

The method

When AI actually improves a piece of work, how to recognize what each task demands and how to check what AI produces. The book explains the judgment; the AI Strategy Hub puts it into practice.

What organizes the method

Cross-cutting functions

Four reasoning patterns present in any task

The economics of friction

AI's power versus how much of it reaches the deliverable

Seven archetypes

Which AI is best for each work profile

Governance

The “zero hallucination” principle, human validation, privacy and intellectual property

Two pieces

The book and the application

Cover of the book Quando é Melhor com IA (When it's Better with AI), by Gonçalo Marques

The book When it's Better with AI How to apply AI with rigor and method in technical production, complex analysis and support for strategic decisions. About the book

Free application AI Strategy Hub A web dashboard that points to the most suitable AI for each work profile. There is no best AI; there is the best AI for your work, with scores open for audit. Available in Portuguese, English and German. Open the AI Strategy Hub

The book does not catalog tools: it treats capabilities in the abstract and maps work profiles by the combination of capabilities each one demands. That map of profiles is what the AI Strategy Hub, a free tool separate from the book, uses to recommend which specific AI applies to each profile.

For company teams, the method is taught in half a day in the “When it's Better with AI” workshop, delivered in Portuguese.

Let's talk about where and when it's better with AI in your business.

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